Welcome, and I’m glad you’re here!
Hey, I’m Sherry Harris—I specialize in audience research that makes a difference.
I started AudienceMavens after years in tech, project management, and operations with Inc. 500 companies. Throughout my journey, I observed a significant gap. Many solopreneurs and micro-business owners lacked access to affordable audience research. They were wasting time and money on marketing that didn’t hit the mark. Simply, they lacked solid audience insights. This often led to misdirected marketing efforts and missed opportunities. So, I built AudienceMavens to fix that.
Determined to bridge this gap, I leveraged my technical and operational expertise. My mission is to provide startups and small businesses with clear, actionable audience intelligence. By deeply understanding their target market, clients can craft focused content—audio, video, or written—that drives growth and engagement.
Here’s the deal: I don’t do generic strategies. I provide real audience intelligence—psychographics, demographics, purchase intent, and media habits—so you can create focused content that attracts ready-to-buy customers. No guesswork, just a clear path to growth.
What Makes Me Different?
I skip the fluff and give you actionable data—not just a pile of numbers, but insights you can use. I’ve been in your shoes, running micro-businesses, wearing all the hats, and learning the hard way what works and what doesn’t. My goal? To level the playing field so small businesses get access to the kind of audience research that was once reserved for big corporations. I share tons of tips on YouTube and my blog.
What You Get with Audience Mastery
My Audience Mastery service delivers everything you need to reach the right people at the right time:
✅ Full breakdown of your audience—who they are, what they want, and where they spend time online.
✅ Done-for-you 12-month content calendar—so you know exactly what to post and when.
✅ Clarity, confidence, and a competitive edge—because you’re no longer guessing, you’re making data-driven moves.
I’ve got you covered if you’re tired of spinning your wheels and ready to grow with precision.
Why I Do This Work
I’ve always believed that knowing your audience isn’t just a nice-to-have—it’s the foundation of every successful business. My journey started in tech and operations, where I saw firsthand how companies wasted time and money guessing who their customers were instead of using real data. Back then, audience research was expensive and out of reach for small businesses. But today, that’s changed.
I started AudienceMavens to give solopreneurs, startups, and micro-businesses access to the same level of audience insights that big brands use—without the corporate price tag. My passion comes from seeing businesses go from struggling to find customers to confidently creating offers that sell. There’s nothing more rewarding than helping entrepreneurs cut through the noise, focus on the right audience, and grow faster with clarity.
At the end of the day, this isn’t just business for me—it’s about making sure you have the tools to succeed without the guesswork.
📢 Want to hear more? Please tune in to my Unlock Audience Growth podcast for practical tips and behind-the-scenes strategies to connect with your ideal audience.
Ready to get started? Grab my free book below, 13 Powerful Ways Audience Research Can Help You Connect with Your Perfect Customers, Increase Sales Faster, and Make Way More Money for Your Business!
Let’s ditch the guesswork and build something great together.
— Sherry
