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Weekly Insights

Weekly audience and messaging insights for solopreneurs who are already generating revenue and ready to scale with precision. Every issue includes one sharp observation and a curated YouTube playlist to go deeper.

Big Companies Never Guess About Their Audience. (Neither Should You.)

Written by Sherry Harris • Posted on July 8, 2026

I spent over 20 years inside Inc. 500 companies before I went out on my own — as an engineer, a project manager, an operations leader. And if there's one thing that stuck with me more than any tactic or framework, it's this: fast-growth companies almost never launch anything based ...read more

You’re Stuck Because Your Message Isn’t Landing With the Right People

Written by Sherry Harris • Posted on July 8, 2026

If you've been stuck at the same revenue for a few months in a row, I want to save you some time: it's probably not your offer. I know that's not what you want to hear. It's easier to believe the fix is a new logo, a rebrand, a shiny ...read more